Description:  Sugar Bear is the cartoon mascot for Post's Golden Crisp cereal, known for being a laid-back, smooth-talking bear who loves his cereal. He first appeared in commercials in the 1940s and was later a character in the 1960s cartoon series Linus the Lionhearted. In commercials, he often wore a blue turtleneck, and a bite of the cereal could transform him into a muscular "Super Bear" to protect it from antagonists like Granny Goodwitch.

Character: Sugar Bear is an anthropomorphic, laid-back, and smooth-talking bear.

Original purpose: He originated as a mascot for the cereal Super Sugar Crisp (later Golden Crisp) to advertise it to children.

Appearance: He typically wears a light blue t-shirt or turtleneck with his name on it, and his fur is brown.

Catchphrase: His famous catchphrase is, "Can't get enough of that Sugar Crisp".

Transformation: Eating the cereal could transform him into a muscular "Super Bear" who would fight to protect the cereal from villains, as noted in WikiFur and Wikipedia.

Media appearances: He appeared in commercials for the cereal and was a character in the Saturday morning cartoon Linus the Lionhearted from 1964 to 1969.